How pk1997 collects, uses, stores and protects the personal information of Pakistani users — and the rights you hold over your own data.
These cards summarise our key data commitments. The full legal text in the sections below is the governing document.
All data transmitted to and from the Platform is protected by SSL/TLS encryption. We apply technical and organisational safeguards to prevent unauthorised access, loss or disclosure.
pk1997 does not sell, rent or trade your personal information to third parties for their own marketing purposes. Your data is used solely to operate and improve the Platform.
You have the right to access, correct and request deletion of your personal data held by pk1997, subject to applicable legal obligations and retention requirements.
We use essential and analytical cookies to keep the Platform functional and to understand how users navigate it. You can manage cookie preferences through your browser settings.
We collect only the data that is necessary for the Platform to function and for us to respond to user enquiries. We do not collect sensitive financial data such as card numbers or bank account details.
When we make material changes to this Privacy Policy, we update the review date on this page. Continued use of the Platform following an update constitutes acceptance of the revised policy.
As a user of pk1997, you hold the following rights with respect to personal information we hold about you. To exercise any right, contact us at [email protected].
Request a copy of the personal data we hold about you at any time.
Ask us to correct inaccurate or incomplete personal data without undue delay.
Request deletion of your personal data, subject to legal retention obligations.
Ask us to limit processing of your data in certain circumstances defined by law.
Receive your data in a structured, commonly used format where technically feasible.
Object to processing of your data for direct marketing or profiling purposes.
Request human review of any decision made solely by automated processing that significantly affects you.
Withdraw consent for data processing at any time where consent was the legal basis for collection.
This Privacy Policy ("Policy") describes how pk1997 ("pk1997", "we", "us" or "our") collects, uses, stores, shares and protects the personal information of individuals ("Users", "you" or "your") who access or use the website located at https://pk1997.cam and all associated pages and services (collectively, the "Platform").
pk1997 is an English-language online betting and gaming information platform targeting Pakistani users in cities including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. The Platform provides educational content on cricket betting, live casino, sports wagering and responsible gambling. pk1997 does not operate as a gambling operator, does not process financial transactions and does not hold a gambling licence issued by any Pakistani regulatory authority.
We are committed to protecting your privacy and handling your personal data in a transparent, fair and secure manner. This Policy is incorporated by reference into our Terms & Conditions. By using the Platform, you acknowledge that you have read and understood this Policy.
For the purposes of this Policy, the following definitions apply:
pk1997 collects only the minimum personal data necessary to operate the Platform and respond to user enquiries. The categories of data we may collect are set out in the table below.
| Data Category | Examples | Purpose |
|---|---|---|
| Contact Information | Name, email address | Responding to support enquiries and feedback submissions |
| Technical Data | IP address, browser type, device type, operating system | Platform security, fraud prevention and performance optimisation |
| Usage Data | Pages visited, time on page, click paths, referral source | Analytics, content improvement and understanding user needs |
| Cookie Data | Session identifiers, preference settings, analytics identifiers | Platform functionality, session management and anonymised analytics |
| Communications Data | Messages sent to [email protected], enquiry content | Handling and responding to your enquiries |
We do not collect sensitive personal data such as financial account details, card numbers, biometric data or government-issued identity document numbers through the Platform itself. Where our educational content references KYC document submission, this takes place directly on a Third-Party Operator's platform, not on pk1997.
pk1997 collects Personal Data through the following channels:
When you contact us via email at [email protected], submit a feedback form on the Platform or otherwise communicate with us directly, we collect the information you choose to provide, including your name and email address.
When you visit the Platform, our servers and analytics tools automatically collect certain technical data, including your IP address, browser type and version, device type, operating system, the pages you visit, the time and date of your visit and the referring URL. This data is collected using server logs and, where consented to, analytical cookies.
We use cookies and similar tracking technologies to maintain session functionality and to understand how visitors use the Platform. Full details are provided in Section 8 of this Policy.
We process your Personal Data on one or more of the following legal bases, depending on the specific processing activity:
pk1997 uses collected Personal Data for the following purposes:
pk1997 does not use your Personal Data to build advertising profiles, sell to data brokers or conduct direct marketing without your explicit consent.
We may share Personal Data with carefully selected third-party service providers who assist us in operating the Platform — for example, web hosting providers, analytics platforms and email infrastructure services. These providers process data only on our behalf, under written agreements that require them to maintain appropriate security standards and to use your data only for the purpose of providing services to us.
We may disclose Personal Data where required to do so by law, court order, or a legitimate request by a competent governmental or regulatory authority, including Pakistani authorities where obligated under Applicable Law. We will, where legally permissible, notify you of any such disclosure request.
In the event of a merger, acquisition, reorganisation or sale of substantially all of our assets, Personal Data held by pk1997 may be transferred to the successor entity, subject to that entity providing equivalent privacy protections.
pk1997 does not sell, rent, trade or otherwise transfer your Personal Data to third parties for their own commercial or marketing purposes. This is an absolute commitment.
Cookies are small text files that are placed on your device when you visit a website. They allow the website to recognise your device on subsequent visits and store information about your session and preferences.
You can control and delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform. Most modern browsers allow you to block or delete cookies via the settings menu. Instructions for commonly used browsers are available from the browser's own help resources.
pk1997 retains Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by Applicable Law. Our general retention principles are as follows:
Where you submit a verified erasure request under your rights (see Section 12), we will action that request within a reasonable period, subject to any overriding legal retention obligations.
pk1997 implements appropriate technical and organisational security measures to protect Personal Data against accidental or unlawful loss, destruction, alteration, unauthorised disclosure or access. These measures include, but are not limited to:
While we take reasonable precautions, no method of data transmission or storage is 100% secure. We cannot guarantee absolute security of data transmitted over the internet. You share your information with us at your own risk, and we encourage you to use strong, unique passwords and to keep your contact information current.
The Platform is operated from infrastructure that may be located outside of Pakistan. By using the Platform, you acknowledge that your Personal Data may be transferred to, stored and processed in countries other than Pakistan, which may have different data protection laws to those applicable in your home jurisdiction.
Where such international transfers occur, pk1997 takes steps to ensure appropriate safeguards are in place, including contractual data protection clauses with service providers. We do not transfer data to jurisdictions that we consider to provide inadequate protections without implementing appropriate supplementary safeguards.
Subject to Applicable Law and reasonable verification of your identity, you may exercise the following rights in relation to your Personal Data held by pk1997:
To exercise any of the above rights, please contact us at [email protected] with the subject line "Data Rights Request". We will respond within a reasonable period and in any event within 30 calendar days. We may require reasonable verification of your identity before processing a rights request.
The Platform is not directed at individuals under the age of 18, or the higher minimum age required by the applicable operator or licence jurisdiction. pk1997 does not knowingly collect Personal Data from minors. If you are a parent or guardian and believe that a minor has provided Personal Data to pk1997, please contact us immediately at [email protected] and we will take prompt steps to delete the relevant data.
Gambling content on the Platform is intended for adults only. We do not market gambling products to minors. If you are under the applicable minimum age, you must leave the Platform immediately.
The Platform references third-party payment services — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — as contextual examples for Pakistani users. pk1997 does not link directly to these providers' websites through the Platform and has no data-sharing relationship with them in the context of the Platform.
Similarly, references to PSL, ICC, Pakistan cricket and other sporting organisations are for educational and contextual purposes only. pk1997 has no data-sharing arrangement with any sporting body referenced on the Platform.
Where our content describes Third-Party Operator features or services, any data collection that occurs when you interact with a Third-Party Operator is governed by that operator's own privacy policy, not by this Policy. pk1997 is not responsible for the data practices of Third-Party Operators.
pk1997 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal requirements or operational circumstances. When we make material changes, we will update the "Last reviewed" date at the top of this page.
We encourage you to review this Policy periodically. Your continued use of the Platform following the posting of an updated Policy constitutes your acceptance of the changes. If you disagree with a material change, you must discontinue your use of the Platform and, where applicable, submit a data erasure request.
If you have any questions, concerns or requests relating to this Privacy Policy or our data practices, please contact the pk1997 data team using the details below. We are committed to resolving privacy concerns in a timely and transparent manner.
Email: [email protected]
Please include "Privacy Policy Query" or "Data Rights Request" in the subject line of your email.
We aim to acknowledge all privacy requests within 5 business days and to provide a full response within 30 calendar days.
If you'd like to understand how we handle your data, exercise your rights or simply learn more about pk1997, our support team is available to help. You can also read our full Terms & Conditions for the complete picture.